Here’s a detailed explanation of how Boolean search works for Sales Navigator Account filters and how you can play with it to ensure qualified leads. Filtering Options For Finding Qualitied B2B Leads The Boolean Searchīoolean search allows you to combine words and phrases using the Boolean operators AND, OR, NOT to limit, broaden, or define your lead generation. Let’s start by explaining two useful filtering options, and then how to use each Sales Navigator Account filter to get qualified B2B leads. That’s why Sales Navigator in general comes in handy, not only due to the number of filters and other options for narrowing down your leads but also because it is so easy to switch from Account to Lead filters and combine them for better prospecting. However, it is limited to the following filters.ĭefine your Ideal Customer Profiles first, use Sales Navigator Account filters to find them, and outline decision-makers within and outreach them. LinkedIn Basic & Premium also have the option of researching account profiles. LinkedIn Company Pages allow other LinkedIn members to learn more about their brand, products and services, career opportunities, and even have an insight into who their employees are. They have been created with the goal of reaching and connecting with their customers, potential future customers, and followers. LinkedIn Company Pages are dedicated to individual companies, organizations, and institutions.
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